How VERY 2020 of you!’ Erica Joy challenging ‘allies’ to ring in 2021 with a nice dose of racism AND sexism does NOT go well, like at all

2 min readJan 1, 2021

Little early in 2021 for so much racism and sexism already, doncha think?

Nothing says unity like challenging ‘allies’ to discriminate as a way to promote diversity … or something.

Hey, don’t look at us, we just write about the people who say and tweet stupid stuff like this nonsense from Erica Joy. Apparently, any company or product that has been ‘built’ by either all men or all white people should be shunned or something.

Because nothing says diversity like racism and sexism:

2021 ally challenge: if a product, service, or company is built by either all men or all white people, you don’t use your platform (social, newsletters, blogs, etc) to champion it, promote it, or help it gain traction (yes, even if it’s a portfolio company, VCs). who’s in? — EricaJoy (@EricaJoy) December 31, 2020

Note, Erica has this editor blocked.

Let’s hear it for diversity!

Imagine if some white man tweeted about purposefully discriminating against companies founded by black women or all black people? Buildings would be on fire but hey, this is AOK. Hell, Twitter gave Erica a pretty blue checkmark for her trouble.

She continued:

here’s the thing: this shouldn’t be a challenge because it costs literally nothing. not a dime. if the very basic *idea* of just not amplifying a product made by a team that lacks diversity is a problem for someone, i wonder how they’d do with more challenging ally work. — EricaJoy (@EricaJoy) December 31, 2020

Wonder if she’s bright enough to see the irony in her own tweets. She is pushing for diversity, but only diversity SHE considers diverse.

What a weird and quite frankly ugly challenge to start out with in 2021.